Avnish Goyal CBE — Founder, Hallmark Luxury Care Homes
Founder  ·  Philanthropist  ·  CBE
Avnish Goyal CBE overlooking London

Avnish Goyal CBE  ·  London  ·  Est. 1997

Build boldly. Lead with vision. Give with impact.

Founder of Hallmark Luxury Care Homes. Chartered Accountant turned entrepreneur. Philanthropist. The man who proved that who cares, wins.

29yrs
Leading
Hallmark
22+
Award-winning
care homes
15yrs
Goyal Foundation
in operation
9yrs
Chairing
Care England
Avnish Goyal CBE

About

From PwC
to Founder.
From Founder
to CBE.

“I joined the sector because I wanted to make a difference. Twenty-nine years later, that has never changed.”

After qualifying as a Chartered Accountant at PricewaterhouseCoopers, Avnish Goyal developed a real estate portfolio with his family before founding Hallmark Luxury Care Homes in 1997 with a single belief: that care could be extraordinary. Nearly three decades later, that belief has built one of Britain’s most respected care organisations.

He chaired Care England — the UK’s largest care representative body — for nine years,co-founded The Care Workers Charity which has donated over £6m to over 13,000 care workers in need to date. He founded the Goyal Foundation in 2010. In 2020 he and his wife Anita Goyal MBE founded Inner Spark, a personal development programme to ignite the spark of opportunity in young people in the UK with a target of 1m by the end of the decade that is a third of the way. With plans now to go international there is a new target of 100 million children by 2035.

His interests extend beyond care: longevity, healthy ageing, and the question of how environment, our mindset and beliefs as well as purpose shape a life well lived.

PwC Chartered Accountant Newcastle University Patron, Care Workers' Charity ILC-UK Board Advisor E2Exchange Board Advisor
Avnish Goyal receiving his CBE at Buckingham Palace

Recognition

CBE —
Her Late Majesty
Queen Elizabeth II

Awarded in 2022 for services to social care and philanthropy — recognition Avnish recognises is a collective effort of many individuals has spurred him on to do even for for social care and society.

View all honours
2022
Commander of the British Empire

Awarded by Her Late Majesty Queen Elizabeth II for services to social care and philanthropy.

9yrs
Chair, Care England

Led the UK’s largest care body through COVID-19, championing workforce reform and national policy.

100+
Industry Awards

National recognition for care quality, design, innovation and employer excellence across 29 years.

Avnish presenting at an Alzheimer's Society event

Hallmark Care Homes

Redefining
what great
care looks like.

Founded in 1997, Hallmark Luxury Care Homes is recognised as one of the UK’s leading providers of care for older people — known for exceptional standards, beautiful purpose-built environments and a culture that puts people first.

With multiple Outstanding and Excellent ratings by both the English and Welsh care regulators and over 100 national awards, Hallmark has set the benchmark for relational care for nearly three decades.

— 01

Hallmark Luxury
Care Homes

22+ homes across England and Wales. Multiple CQC Outstanding ratings. Nearly 30 years of relationship-centred care. The benchmark for what care can be.

hallmarkcarehomes.co.uk →
— 02

Santhem
Residences

Hallmark’s luxury retirement living brand. The flagship village in Shenfield redefines later life through exceptional service, wellbeing and community connection.

Learn more →
— 03

Hallmark
Foundation

Hallmark Foundation is an independent UK charity dedicated to improving the future of care and helping people age well. Through grant funding, research, innovation, and partnerships, the Foundation supports initiatives that enhance care services, strengthen the care workforce, and promote healthier, more connected communities across the UK.

Learn more →

Speaking & Events

Moving audiences.
Changing minds.

Avnish brings 35 years of building, giving and leading to every stage he steps on. Whether it is a boardroom, a school hall or a conference of thousands — his message is personal, urgent and transformative.

Avnish Goyal speaking on stage
Avnish Goyal speaking at an event
Avnish Goyal at Who Cares Wins conference
Avnish Goyal with Tony Robbins at Business Mastery, Las Vegas

In the room with

A student of the world’s greatest minds. A practitioner of what they teach.

  • Tony Robbins — Business and Life Seminars since 2000
  • Abundance360 Summit — Peter Diamandis since 2024 Landmark Education Programs since 1998
  • 10 Downing Street — Social Care Advocacy
  • Buckingham Palace — CBE Investiture
  • Brahma Kumaris — Mindfulness & Leadership since 2025
Care Sector Fundraising Gala

Philanthropy

The Goyal
Foundation

Founded in 2010 by Avnish in memory of his parents the Foundation has worked for 16 years to give assistance to people in underserved communities in the UK and abroad. Focusing on female empowerment and education. For the last 12 years it has been led and now chaired by his wide Anita Goyal MBE and has donated nearly £6m to great causes helping hundreds and thousands of people.

  • Anti-trafficking & modern slavery
  • Women’s and children’s charities
  • Menstrual dignity & health
  • Education for disadvantaged children
  • Care sector wellbeing & mental health
  • Research into healthy ageing
Avnish and Anita with young students

Initiative

Inner
Spark.

1M
young people by 2030

Inner Spark brings free personal development and leadership workshops into schools and communities — giving young people the tools, mindset and confidence to build extraordinary lives, regardless of where they start.

Built on the belief that potential is universal, even when opportunity is not.

Partner with Inner Spark

Voices from the sector

What they
say about
Avnish.

“Avnish has made an outstanding contribution to the care sector and has always been a powerful advocate for high-quality care and innovations that improve people’s lives.”
Martin Green OBE Chief Executive, Care England
“Through his philanthropy with the Hemraj Goyal Foundation, Avnish has transformed the lives of thousands of people — in the UK and internationally.”
Stephen Burke CEO, Hallmark Care Homes Foundation
“Avnish’s dedication to dementia shines through 25 years of leading Hallmark — in the quality of care, and in tireless fundraising for our cause.”
Chris Larkin Associate Director, Alzheimer’s Society
Avnish Goyal CBE speaking at the Business & Entrepreneurship Workshop
Next Event

Business & Entrepreneurship Workshop

Build a business
that serves your life.

A one-day, intimate workshop with Avnish Goyal CBE for entrepreneurs, founders and future business leaders — drawn from 35+ years of real, lived experience. Clarity of vision, strategic scale, and success that feels whole.

Date
17 Sep
2026
Time
9 AM–6 PM
Location
Greater
London
Early Bird €997 €297

Connect

Let’s build
something
that matters.

Whether you want Avnish to speak at your event, explore a partnership with the Foundation, or connect about social care and longevity — reach out.