“Avnish has made an outstanding contribution to the care sector and has always been a powerful advocate for high-quality care and innovations that improve people’s lives.”Martin Green OBE Chief Executive, Care England
Avnish Goyal CBE · London · Est. 1997
Founder of Hallmark Luxury Care Homes. Chartered Accountant turned entrepreneur. Philanthropist. The man who proved that who cares, wins.
About
“I joined the sector because I wanted to make a difference. Twenty-nine years later, that has never changed.”
After qualifying as a Chartered Accountant at PricewaterhouseCoopers, Avnish Goyal developed a real estate portfolio with his family before founding Hallmark Luxury Care Homes in 1997 with a single belief: that care could be extraordinary. Nearly three decades later, that belief has built one of Britain’s most respected care organisations.
He chaired Care England — the UK’s largest care representative body — for nine years,co-founded The Care Workers Charity which has donated over £6m to over 13,000 care workers in need to date. He founded the Goyal Foundation in 2010. In 2020 he and his wife Anita Goyal MBE founded Inner Spark, a personal development programme to ignite the spark of opportunity in young people in the UK with a target of 1m by the end of the decade that is a third of the way. With plans now to go international there is a new target of 100 million children by 2035.
His interests extend beyond care: longevity, healthy ageing, and the question of how environment, our mindset and beliefs as well as purpose shape a life well lived.
I joined the sector because I wanted to make a difference. Twenty-nine years later, that has never changed.
Avnish Goyal CBE · Founder, Hallmark Care Homes
Recognition
Awarded in 2022 for services to social care and philanthropy — recognition Avnish recognises is a collective effort of many individuals has spurred him on to do even for for social care and society.
View all honoursAwarded by Her Late Majesty Queen Elizabeth II for services to social care and philanthropy.
Led the UK’s largest care body through COVID-19, championing workforce reform and national policy.
National recognition for care quality, design, innovation and employer excellence across 29 years.
Hallmark Care Homes
Founded in 1997, Hallmark Luxury Care Homes is recognised as one of the UK’s leading providers of care for older people — known for exceptional standards, beautiful purpose-built environments and a culture that puts people first.
With multiple Outstanding and Excellent ratings by both the English and Welsh care regulators and over 100 national awards, Hallmark has set the benchmark for relational care for nearly three decades.
22+ homes across England and Wales. Multiple CQC Outstanding ratings. Nearly 30 years of relationship-centred care. The benchmark for what care can be.
hallmarkcarehomes.co.uk →Hallmark’s luxury retirement living brand. The flagship village in Shenfield redefines later life through exceptional service, wellbeing and community connection.
Learn more →Hallmark Foundation is an independent UK charity dedicated to improving the future of care and helping people age well. Through grant funding, research, innovation, and partnerships, the Foundation supports initiatives that enhance care services, strengthen the care workforce, and promote healthier, more connected communities across the UK.
Learn more →Speaking & Events
Avnish brings 35 years of building, giving and leading to every stage he steps on. Whether it is a boardroom, a school hall or a conference of thousands — his message is personal, urgent and transformative.
In the room with
A student of the world’s greatest minds. A practitioner of what they teach.
Who cares, wins. It is not a slogan. It is the result of 29 years of building a business on the belief that care is the highest form of leadership.
Avnish Goyal CBE
Philanthropy
Founded in 2010 by Avnish in memory of his parents the Foundation has worked for 16 years to give assistance to people in underserved communities in the UK and abroad. Focusing on female empowerment and education. For the last 12 years it has been led and now chaired by his wide Anita Goyal MBE and has donated nearly £6m to great causes helping hundreds and thousands of people.
Initiative
Inner Spark brings free personal development and leadership workshops into schools and communities — giving young people the tools, mindset and confidence to build extraordinary lives, regardless of where they start.
Built on the belief that potential is universal, even when opportunity is not.
Partner with Inner SparkVoices from the sector
“Avnish has made an outstanding contribution to the care sector and has always been a powerful advocate for high-quality care and innovations that improve people’s lives.”Martin Green OBE Chief Executive, Care England
“Through his philanthropy with the Hemraj Goyal Foundation, Avnish has transformed the lives of thousands of people — in the UK and internationally.”Stephen Burke CEO, Hallmark Care Homes Foundation
“Avnish’s dedication to dementia shines through 25 years of leading Hallmark — in the quality of care, and in tireless fundraising for our cause.”Chris Larkin Associate Director, Alzheimer’s Society
Business & Entrepreneurship Workshop
A one-day, intimate workshop with Avnish Goyal CBE for entrepreneurs, founders and future business leaders — drawn from 35+ years of real, lived experience. Clarity of vision, strategic scale, and success that feels whole.
Connect
Whether you want Avnish to speak at your event, explore a partnership with the Foundation, or connect about social care and longevity — reach out.